Content strategy: how to create your editorial calendar?

Content strategy: how to create your editorial calendar?

As part of your content strategy, it is essential to organize, plan and anticipate the publication of all your content. The solution: create an editorial calendar. Why is it important for your marketing strategy to create one and what tools should you use to set it up? Follow the guide, AdC-The Content Agency tells you more!

Editorial strategy: how to create your calendar?

To set up an editorial calendar in line with your content strategy, several steps must be respected:

  • first, it is fundamental to classify your ideas in the table to have a global vision of the content to produce. Then, specify which types of content you are going to create (blog articles, infographics, newsletters, visuals, videos…) and on which channels you are going to distribute them (website, social networks LinkedIn, Instagram, Facebook…);
  • we also advise you to mention on your document the different people responsible for each task;
  • finally, you should obviously mention on your editorial calendar the publication date and the status of the content (ready, to be reviewed…).

This way, you will respect the deadlines and have a wide visibility on the implementation of your content strategy!

5 tools to use for your content strategy

1. Monday, the practical and intuitive site

Monday allows you to plan and organize your tasks, projects and workflows. This marketing tool is easy to use thanks to its many features: customizable dashboards, time tracking tools, or real-time communication tools… Monday is ideal for creating your editorial calendar and monitoring your content strategy, while sharing it with different experts: marketing, project management, graphic designers…

A tutorial is available to guide you through each step and the application is downloadable on phone and computer. A free 14-day trial is offered.

2. Asana, the pro platform for marketing automation

Asana is also an online project management software. Its interface is very easy to use. Once the tasks are recorded, the site offers several visuals to generate them as a list, table or… calendar, ideal to generate your editorial calendar! The best part? Its task automation system, useful to increase productivity and anticipate emergency situations if your content strategy must be adapted following an event.

Downloadable directly to your smartphone or computer, the application offers a free 30-day trial to make the most of its features.

3. Trello, the most popular tool in digital marketing

Trello is a popular tool for creating an editorial calendar as part of a content strategy. Its interface is based on the principles of a Kanban board. You can edit dates, labels, checklists and images. Trello helps you optimize your work thanks to its automation system. Another advantage? You can incorporate all your external documents directly on the interface (Slack, Google drive, Figma creation…).

Also downloadable on smartphone or computer, Trello offers several packages: Standard, Premium or Enterprise, and also has a more limited free version.

4. Airtable, the multi-tasking interface

Airtable is an interface entirely in English that retrieves calendars from other software such as Google sheets. It also organizes itself with your data on Slack and offers different visuals. In terms of presentation, Airtable looks like an Excel spreadsheet. The tool manages multiple functions: maps, calendars, Gantt charts, Kanban board… More complex than the others, it proves to be very efficient to set up your content strategy!

Airtable is available directly on the smartphone and computer. The site offers a free entry-level version and other more advanced packages, Airtable Plus, Airtable Premium and Airtable Enterprise.

5. Google Workspace, the space accessible to all

Google Workspace is already known to everyone with its Excel spreadsheet. It is useful to generate an editorial calendar, but also to create collaborative spaces on the drive. Very easy to use, the spreadsheet gives you a good visibility on current and upcoming projects, which allows you to follow your content strategy with your whole team. All you have to do is shape it according to your needs!

Its version is available on smartphone and computer for free. But Google is planning several paid packages with more features such as Business Standard, Business Starter, Business Plus…


So there are many tools to help you create your editorial calendar and follow your content strategy, the choice is yours! And to help you develop your brand image, we give you all our tips here!